Flarex Innovation Group

Shape Mabrook

Flarex created the branding, logo, mascot, and lottery system for Mabrook, a prominent iGaming brand in the UAE.

Mabrook
Title: Mabrook
Description: This project highlights our ability to deliver culturally relevant branding and a functional lottery system tailored to the UAE market, ensuring success in a rapidly growing industry.
Industry: Lottery
Release Date: 2023
Shape RESEARCH

Research into the UAE iGaming market provided valuable insights for crafting a culturally resonant brand identity.

We conducted research on local culture and gaming habits in the UAE to ensure the branding and system aligned with regional expectations and regulations.
Shape DESIGN

The branding, including a custom mascot and logo, was designed to connect with the target audience while aligning with local cultural values.

The design team created a unique mascot and logo that reflected local traditions, helping Mabrook stand out in the market and resonate with its audience.
Shape DEVELOPMENT

The lottery system was developed with a focus on reliability and security, handling high transaction volumes seamlessly.

The development team focused on building a lottery system capable of handling high traffic with top-notch security and efficiency, ensuring user satisfaction and operational stability.

Mabrook